Calling compliance
AI calling compliance: what the product enforces, and what stays yours
Outbound AI calls are regulated like any other automated call, and in the United States the FCC has said an AI-generated voice counts as an artificial voice under the TCPA. SuperCampaign builds the guardrails that keep a campaign polite. The law about who you may call, and when, is still yours to follow. This page separates the two honestly.
Last reviewed 26 September 2026. This page is not legal advice.
Built in
What SuperCampaign enforces automatically
These are on by default in every organization. You can tighten them; you cannot switch off opt-outs.
Quiet hours per channel
Calls, texts and emails each have a daily window in your organization's timezone. A send that falls outside its window parks until the window opens instead of going out.
Per-contact opt-outs
Every contact carries separate flags for calls, SMS and email. A contact who has opted out of a channel is skipped by every campaign, in every workflow, without exception.
Automatic do-not-call
When someone tells the AI agent not to contact them, the agent's structured output records it and the contact is set to do-not-call before the workflow continues.
Callback limits
A lead can push a requested callback only a set number of times and only so far into the future. After that the run stops and a human decides.
One call at a time per contact
Runs are single-threaded per contact and every step carries an idempotency key, so a retry or a provider redelivery never places a second call or sends a second text.
A complete record
Every call, text and email is logged with its outcome, timestamp and transcript on the contact's timeline and the organization's logs page. If you are ever asked what happened, the answer is there.
Yours to own
What remains your responsibility
The product cannot know whether a person consented to be called or where they are standing. These obligations sit with you, the caller.
- Responsibility 1
Consent
Under the US Telephone Consumer Protection Act, calls and texts to mobile numbers made with an autodialer or an artificial or prerecorded voice require prior express consent, and marketing calls require prior express written consent. In February 2024 the FCC confirmed that AI-generated voices are artificial voices for this purpose. Get consent before the contact enters a campaign, keep proof of it, and match the campaign's purpose to what the person agreed to.
- Responsibility 2
Do-not-call registries
SuperCampaign does not check the US National Do Not Call Registry or state registries. Scrub your lists against them before import unless an exemption clearly applies to you, and keep your own internal do-not-call list current. Opt-outs captured by the agent are honoured inside SuperCampaign but are not sent to any registry.
- Responsibility 3
Calling hours
Federal rules bar telemarketing calls before 8 am or after 9 pm in the called person's local time, and some states are stricter. The application's default calling quiet hours run from 10 pm to 8 am, which is looser than the federal rule. For US contacts, set the call window to end at 9 pm at the latest, and remember the window is in your organization's timezone, not the contact's.
- Responsibility 4
Identification and disclosure
Your script should say who is calling, on behalf of which company, and why, near the start of the call. Some jurisdictions require disclosing that the voice is an AI. The agent says what you write; nothing is disclosed unless the script includes it.
- Responsibility 5
Recording
Whether calls are recorded depends on your voice provider's configuration. Several US states, and many countries, require every party's consent to record. If your provider records, add the consent language to your script or disable recording.
- Responsibility 6
Text messages
SMS carries its own consent requirements and carrier rules. Send only to people who agreed to texts, identify your business in the message, and make sure your telephony provider's opt-out keywords work on your numbers.
- Responsibility 7
Outside the United States
Other countries apply their own rules, such as the GDPR and ePrivacy rules in Europe, PECR in the United Kingdom, CASL in Canada and TRAI regulations in India. If your contacts are abroad, the rules where they are apply.
Checklist
Before you publish your first campaign
Seven things to confirm. If any is a no, do not publish yet.
- You have written proof of consent for every contact on the list, matched to this campaign's purpose.
- The list has been scrubbed against national and state do-not-call registries and your internal list.
- Call quiet hours end no later than 9 pm for US contacts, and your organization timezone matches where most contacts are.
- The script identifies you and the company in the first sentence, and discloses the AI voice where required.
- Recording is either off, or the script asks for consent before anything substantive.
- The agent's do-not-contact detection is tested: say “stop calling me” on a test call and confirm the contact is flagged.
- Someone on your team owns reviewing the logs page in the first week.
FAQ
Questions about AI calling compliance
Is it legal to use an AI voice agent to call leads?
In most places, yes, provided you follow the same rules that apply to any automated or prerecorded call: consent where required, do-not-call lists, calling hours, identification and recording rules. In the United States the FCC treats AI-generated voices as artificial voices under the TCPA, so the consent requirements for robocalls apply. Consult a lawyer about your specific situation.
Does SuperCampaign scrub the Do Not Call list?
No. Scrub your lists before importing them. SuperCampaign honours opt-outs captured inside the product and by the agent, but does not query external registries.
Does the agent tell people it is an AI?
Only if you write that into the script. Some jurisdictions require it, and many teams include it regardless because it builds trust. SuperCampaign does not add disclosures automatically.
What happens when a lead says stop calling me?
The agent's structured output records the request, the contact is set to do-not-call, and the workflow stops. The contact is skipped by every future campaign until a person with the right role changes the flag.
Are the calls recorded?
That depends on how your voice provider account is configured; SuperCampaign stores what the provider returns, such as the transcript and outcome. If recordings are enabled, you are responsible for any consent the law requires.
Are the quiet-hours defaults compliant?
Not for US telemarketing on their own. The default calling window closes at 10 pm; federal rules stop marketing calls at 9 pm local time. Set the window to close at 9 pm or earlier, and note that quiet hours use your organization's timezone, not each contact's.
Is this page legal advice?
No. It describes what the product does and summarises well-known rules in plain language so you know what to ask about. Laws change and vary by place. Talk to a lawyer before running campaigns at scale.
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