Use case · Speed to lead
Speed to lead software that calls every new lead in 60 seconds
The moment a lead submits a form, SuperCampaign texts them, calls them with an AI appointment setter, and books the meeting on the call. No SDR on shift, no dialer, no waiting until Monday.
- Calls within 60 seconds
- Retries no-answers automatically
- Books on Calendly, Google Calendar or iClosed
Contact created
source: form
Send SMS
“Riley here, calling you in a moment”
Wait
60 seconds
- Live
AI call
Riley · qualify and book
bookedno answer Loop counter
retry ×3 · 2 hours apart
Every minute you wait, the lead is talking to someone else
Speed to lead is the time between a lead raising their hand and a human, or an agent, talking to them. Most teams measure it in hours. The leads measure it in seconds.
- average time companies take to respond to a web lead.
- 42 hrs
- Source: Harvard Business Review
- more likely to qualify a lead when you call within 5 minutes instead of 30.
- 21×
- Source: Lead Response Management study
- of buyers go with the company that responds to them first.
- 78%
- Source: Lead Connect
How the campaign runs
What the campaign does in the first five minutes
One published workflow. Every new lead gets the same treatment, at 2pm or 2am, inside the quiet hours you set.
- 10:00
Lead submits the form
Your form, CRM or landing page pushes the contact in through the API or a webhook. The workflow starts on contact created.
- 20:05
A text lands first
“Hi Sarah, Riley from Northstar here. Thanks for reaching out, calling you in a moment.” Pickup rates jump when the call is expected.
- 31:05
The AI appointment setter calls
Riley confirms it is a good time, asks the two or three qualifying questions you wrote, and pulls live availability from your calendar.
- 42:30
Meeting booked on the call
The slot is booked through Calendly, Google Calendar or iClosed. The invite goes out while the lead is still on the line.
- 5No answer
Retry, don't give up
Voicemail detection ends the call cleanly. The loop counter retries up to three times, two hours apart, then tags the lead for a human.
What the call sounds like
A qualifying call that ends with a booking
The agent opens with context the lead recognises, asks only the questions you wrote, and books from live availability. The whole thing takes under two minutes.
Illustrative transcript from a speed-to-lead campaign. Names and details are examples.
Hi Sarah, this is Riley from Northstar Solar. You just requested a quote on our site. Did I catch you at an OK time?
Yeah, that was quick. Sure.
Great. Two quick questions so we send the right person: do you own the home, and roughly what's your monthly electric bill?
We own it. Bill's around two hundred a month.
Perfect, that's right in the range we work with. Marcus can do a 20-minute assessment Thursday at 2:30 or Friday at 10. Which works better?
Thursday.
You're booked for Thursday at 2:30. The invite is on its way, and I'll text you a reminder that morning.
Who it's for
Who runs speed-to-lead campaigns
Anyone paying for leads that go cold before a human can dial.
Solar and roofing
Leads cost $80 to $300 each and shop three companies at once. The first inspection booked usually wins.
Coaches and consultants
Strategy-call requests arrive at night. Riley books them into iClosed or Calendly before the prospect cools off.
Agencies
Run one campaign per client workspace, each with its own numbers, calendar and script.
Real estate
Buyers and sellers pick the first agent who responds. A one-minute call beats a next-morning email.
Admissions
Enquiry forms turn into booked counsellor calls, with follow-up texts for the ones who don't pick up.
Insurance and finance
Quote requests get a qualifying call and a booked appointment inside your compliance window.
Setup
Set it up in an afternoon
No code. Connect your accounts, draw the workflow, publish.
- 1
Connect your form
Point your form, landing page or CRM at the SuperCampaign API with an org API key, or give it a signed webhook URL. A CSV import works for batch lists.
- 2
Connect Vapi, Twilio and your calendar
Add your Vapi key, your Twilio numbers, and connect Calendly, Google Calendar or iClosed. You pay providers directly at their rates.
- 3
Write the agent's script
Name the agent, pick a voice and model, and write the opener and the qualifying questions in plain language. Attach the calendar tools.
- 4
Draw the campaign
Contact created, send SMS, wait 60 seconds, AI call, loop counter. Set quiet hours per channel in your organization's timezone.
- 5
Publish and watch the runs
Every run shows each step, the call outcome and the transcript. Failed and no-answer leads are tagged for your team.
FAQ
Questions about speed to lead campaigns
What is speed to lead?
Speed to lead is the time between a prospect submitting a form or enquiry and your business making contact. Research consistently shows that contact within the first five minutes multiplies qualification and conversion rates, and that most companies take hours or days.
How fast can SuperCampaign call a new lead?
Within seconds of the contact being created. Most teams send a text first and wait 60 seconds so the lead has finished submitting the form and knows a call is coming. If all your concurrent call slots are busy, the run waits its turn instead of dropping the lead.
What happens if the lead doesn't answer?
Voicemail detection ends the call without leaving an awkward message, or leaves the message you wrote. A loop counter retries the call on the schedule you set, for example three attempts two hours apart, and then tags the contact so a human can follow up.
Will it call people in the middle of the night?
Not unless you want it to. Quiet hours are set per channel in your organization's timezone. A lead that arrives at 11pm is texted immediately if SMS is allowed, and called the moment your calling window opens.
Does it work with my form or CRM?
Yes. Any system that can make an HTTP request can create or upsert a contact through the API with an API key, or fire a webhook trigger. Calendly bookings can also start a campaign directly, and CSV import handles lists.
Is calling leads this way compliant?
SuperCampaign enforces quiet hours, honours per-contact opt-outs, and sets a contact to do-not-call automatically when they ask the agent to stop. You remain responsible for obtaining consent to be called when the lead submits the form, as required by TCPA and the laws where you operate.
Hear it before you believe it.
Drop your number and our agent will call you in about 30 seconds. Or create a free account and publish your first workflow today.