The SuperCampaign blog
How to get every lead called, booked and showing up: appointment setting, speed to lead, no-shows and AI calling, with the data behind it and templates you can use today.
AI appointment setting
What is an AI appointment setter? How it works, what it costs, and when to use one
An AI appointment setter calls leads, qualifies them and books meetings on your calendar during the call. How it works, what it costs, and when to use one.
No-shows
How to reduce no-shows for sales calls: 10 tactics, from booking to the follow-up call
How to reduce no-shows for sales calls: book sooner, confirm right away, remind at 24 and 4 hours, confirm by voice, and call no-shows within minutes.
Speed to lead
What is speed to lead? What the research says, and how to reach every lead in about a minute
Speed to lead is the time from a lead's enquiry to your first contact. What the research found, what good looks like, and how to reach every lead fast.
Scripts
Appointment setting scripts: 8 templates for AI voice agents and human setters
Copy-ready appointment setting scripts for new leads, qualifying, offering times, objections, confirmations, no-shows and voicemail, plus an AI prompt.
Call cadence
The best time to call leads, and how many times to call before you stop
The best time to call leads is within a minute of the enquiry. Then: which days and hours work, how many attempts to make, how to space them, and when to stop.
Lead qualification
Lead qualification questions: what to ask on the first call, with examples by industry
Lead qualification questions that decide whether to book: need, timing, authority and fit, BANT and CHAMP, examples by industry, and polite disqualifying.
Voice agent prompts
How to write a prompt for an AI voice agent: structure, template and testing
How to write an AI voice agent prompt: the six sections, writing for the ear, tool rules, guardrails, error handling and testing, plus a ready template.
Metrics
Appointment setting KPIs: the 8 metrics that predict booked revenue
The appointment setting KPIs that predict revenue: speed to lead, contact, booking and show rates, held meetings per 100 leads, and cost per meeting.
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